Learn — lead generation

Try not to take it personally. People are busy. Why should they spend time worrying about the social vibe your little coffee shop is trying to establish when they have their own problems to worry about? This isn’t the same thing as saying that branding doesn’t matter. It simply means...

Generating leads versus building a brand community are two sides of the same marketing coin. We'll identify what is the best way to find leads, what makes a good brand community, and how you can use both to improve your marketing efforts.