Case Study


So much more than just another coffee company, Joyride set out to craft delicious beverages that are good for the people and the planet.

With both sustainability and inclusivity as its driving ethos, this brain-child of three brothers is attempting to transcend being just a high-quality, tasty beverage.


Joyride Coffee


Email Automation
Visual Design,
Creative Direction,
Web Development


Coffee Beverages



Wireframing and Design

Our team developed wireframes for each page, ensuring a logical flow and an intuitive user experience. The design phase brought the Joyride Coffee brand to life, with a focus on visual storytelling and brand consistency.

Development Buildout

The buildout phase saw the transformation of wireframes and designs into a fully functional, responsive website. We prioritized seamless navigation, optimized load times, and an aesthetically pleasing and functional design.

The Home Page/Product Page Revamp

We completely overhauled the Home and Product pages. The new Home Page is a gateway that not only captures the essence of Joyride Coffee but also guides visitors effortlessly to explore their products. The Product Page was designed to showcase Joyride’s offerings, with detailed descriptions, enticing imagery, and easy navigation, enhancing the overall shopping experience

The Product Page

Custom Dashboard Buildout

We developed a custom dashboard that provides a comprehensive view of website analytics, making it easier for Joyride Coffee to monitor website performance.

Configure New Goals and Conversions

Our team created new goals and conversions within the analytics tools, enabling Joyride to track key performance indicators and understand customer behavior better.

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SEO & Content

Strategy Implementation

Keyword Research and Content Strategy

We conducted extensive keyword research to identify search phrases central to Joyride’s offerings. A comprehensive content strategy was developed, encompassing various forms of content such as long-form guides, SEO-driven blogs, infographics, and success stories with testimonials.

Link Building and Backlink Acquisition

A strategic link-building approach was implemented, securing targeted backlinks to enhance the website's authority and search engine ranking.

Content Development and SEO Optimization

We built out numerous content pieces, including long-form guides, blogs, and infographics, all tailored to resonate with Joyride’s audience and drive organic traffic. Additionally, we optimized page titles and meta descriptions for core pages, enhancing their SEO performance.

The Growth Shark x Joyride Coffee:

A Successful Partnership

Our Results
Welcome Email Flow Open Rates *Initially 21%
Browse Abandonment Flow Open Rates *Entirely New Flow

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Our marketing team was immensely impressed with The Growth Shark team. Their quick turnaround time, quality, flexibility and industry knowledge really helped get our email campaigns prepared for an eComm launch. Would use GS again and have and will continue to recommend their team.

- Yvette Y. | Associate Marketing Manager