They are definitely a company to go with if you want to get your name out there. I would definitely recommend them.
Case Study
Hoosier Masonry Solutions - Building a Strong Foundation for Success
Hoosier Masonry Solutions is a reputable masonry contracting company serving the Indiana region. With a focus on quality craftsmanship and a commitment to excellence, they have earned a solid reputation in their industry.
The company has a charitable aspect, donating a portion of all sales to Teachers’ Treasures, a local organization that provides school supplies and literary materials to teachers in need.
Partner
Hoosier Masonry Solutions
Solutions
Website Development
UX & UI
Content
Search Engine Optimization (SEO)
Call Tracking Management
Social Media Management & Design
Paid Advertising
Video & Storytelling
Reporting
Print Marketing & Sales Materials
CAUSES
Teachers' Treasures
School Supplies
Global Language Library
focus
Masonry
Chimney Repair
The
Challenge
Hoosier Masonry Solutions partnered with The Growth Shark, a renowned digital marketing agency, with specific objectives:
Brand Building
Curate a consistent and compelling brand identity that sets them apart from competitors.
Logo and Brand Architecture
Create a signature logo and brand architecture that represents their commitment to quality and craftsmanship. When others see the logo, they will think of masonry contractors they can trust.
Teachers' Treasures Partnership
Promote their partnership with Teachers' Treasures, a local charity, in a way that resonates with their audience and showcases their community involvement.
Website Design and Development
Develop a modern, user-friendly website that effectively showcases their portfolio and services.
Excited about your project? Let's Meet!
Our
Approach
Brand Building - Craftsmanship Redefined
We conducted a thorough brand analysis, working closely with Hoosier Masonry Solutions to define their core values and unique selling points. Our strategy revolved around "Craftsmanship Redefined," highlighting their unwavering commitment to quality workmanship and customer satisfaction.
We used storytelling to connect customers with the process and reliability of the masonry services. Behind-the-scenes videos and “meet the team” spotlights posted on social media were implemented to grow brand loyalty and engagement.
Logo and Brand Architecture - Embodying Strength and Passion
Our design team crafted a striking logo and brand architecture that symbolized strength, durability, and precision. The logo became a visual representation of their commitment to excellence and set the tone for their brand identity.
Teachers' Treasures Charity Partnership - Building Community
We developed a heartwarming campaign to promote Hoosier Masonry Solutions' partnership with Teachers' Treasures. This campaign effectively conveyed their commitment to giving back to the community and supporting education.
Through engaging content and storytelling, we showcased their philanthropic efforts in a meaningful way. The owners of Hoosier Masonry Solutions have a passion for bilingual education and offering resources to all who need it. This is what made the partnership meaningful.
Website Design and Development - Enhancing User Experience
The site featured easy navigation, high-quality images, clear calls to action, and a responsive design, ensuring accessibility across devices.
Our web development team created a custom website that not only showcased their portfolio and services effectively but also provided an outstanding user experience. We created a custom service page to highlight the top-quality services.
Additional
Services for Brand Growth
SEO and Content Strategy
We optimized their online presence through strategic SEO and content efforts, ensuring relevant keywords were connected to content and images
Email and SMS Automation
Leveraging automated email and SMS campaigns, we nurtured leads, engaged clients, and provided timely updates on services, fostering better client relationships. We conducted A/B testing and provided weekly updates.
Social Media (Management and Engagement)
Our social media management and engagement strategies amplified their online presence, encouraging community interaction and expanding their reach. Creatives and images were designed to match the brand aesthetic
Marketing Materials
We designed impactful marketing materials, including yard signs, feather flags, business cards, and truck decals, to enhance their offline presence and brand consistency.
Video Creation
Engaging video content showcased their craftsmanship and expertise, resonating with audiences and enhancing their brand narrative.
Paid Media
Targeted paid media campaigns across various platforms ensured a wider audience reach and increased brand visibility, driving conversions and growth.
Their commitment to quality craftsmanship and community involvement became a compelling narrative that resonated with customers, ultimately leading to increased brand recognition and growth.
Our cause marketing strategy brought meaning to the masonry solutions, attracting customers who shared a passion for Teachers’ Treasures and supporting local teachers in Indiana.
Our Results
400+
Quality Leads Generated using Google Ads
79%
Project Close Rate
- Elias Cabrera | Sales & Operations Director
Set up a call to talk further about how you can enhance your business by partnering with our team at The Growth Shark.
