Dedication. They are a very caring, dedicated group across the board…Knowing that I have a partner that's as committed and dedicated as I am, it's a very good feeling.
Case Study
Powerflow On the Go - Elevating the Yoga Experience Online
Powerflow On the Go is a revolutionary online platform that offers on-demand yoga classes, providing accessibility and affordability to yoga enthusiasts worldwide.
In addition to their commitment to making yoga accessible, they also have a philanthropic mission. They donate a portion of their subscription revenue to the Leukemia & Lymphoma Society (LLS) to support critical blood cancer research
Partner
Powerflow on the go
Solutions
Branding & Design
Web Development
UX & UI
Content
Search Engine Optimization (SEO)
Social Media Management & Engagement
Video Creation
Paid Advertising
Email & SMS
CAUSES
Leukemia & Lymphoma Society
focus
Health & Wellness
Inclusivity
Mindfulness
The
Challenge
Powerflow On the Go partnered with our team at The Growth Shark with specific objectives:
Brand Building
Establish a strong and cohesive brand identity that resonates with the audience.
Logo and Brand Architecture
Create a recognizable brand emblem that embodies the physical and mental power achievable through this form of yoga.
LLS Partnership Promotion
Promote their partnership with LLS in an impactful way.
Website Design and Development
Create a user-friendly website that showcases its offerings with easy navigation, bold visuals, brand colors, and clear Calls to Action (CTAs).
Excited about your project? Let's Meet!
The
5% Cure Pledge
We worked with Powerflow On the Go to create a charitable program that donates a portion of membership subscriptions directly to the Leukemia & Lymphoma Society (LLS), which funds lifesaving blood cancer research around the world.
LLS's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. Aligning with Jerry Lepore's experience and dedication to positively impacting the world, this program nurtured personal well-being while helping those in need.
Our
Approach
Brand Building - Elevating Yoga Everywhere
Our collaboration with Powerflow On the Go was an insightful journey into the heart of their brand. Through a comprehensive brand audit, we closely examined their core values and unique selling propositions, drawing inspiration from Powerflow Yoga's commitment to providing a safe and healing space for personal growth in yoga.
Their dedication to authenticity, mindfulness, and creating an inclusive environment for practitioners of all backgrounds informed our branding approach.
The strategy was aptly encapsulated in the mantra "Elevating Yoga Everywhere." This slogan not only reflects the physical and mental benefits of yoga but also emphasizes the convenience and accessibility of Powerflow On the Go's services.
In a world where mobility and flexibility are key, their offerings stand out as a beacon for individuals seeking wellness on their terms, anywhere and anytime.
Logo and Brand Architecture - Embodying Strength and Passion
Process
Our design team, inspired by the strength and resilience of Powerflow Yoga's owner, Jerry Lepore, crafted a logo and brand architecture that resonate with these qualities. Jerry's experience, overcoming Hairy Cell Leukemia and attributing his vibrant health to yoga, served as a powerful narrative in our design thinking.
Outcome
The result was a logo that exudes motivation, passion, inclusivity, accessibility, and professionalism. It mirrors the ethos of Powerflow Yoga – a sanctuary for healing and growth, physically, mentally, and spiritually.
This emblem became a symbol of the strength and passion that Powerflow Yoga instills in its community.
LLS Partnership Promotion - Supporting Lifesaving Research
Process
Our design team, inspired by the strength and resilience of Powerflow Yoga's owner, Jerry Lepore, crafted a logo and brand architecture that resonate with these qualities. Jerry's experience, overcoming Hairy Cell Leukemia and attributing his vibrant health to yoga, served as a powerful narrative in our design thinking.
Outcome
The result was a logo that exudes motivation, passion, inclusivity, accessibility, and professionalism. It mirrors the ethos of Powerflow Yoga – a sanctuary for healing and growth, physically, mentally, and spiritually.
This emblem became a symbol of the strength and passion that Powerflow Yoga instills in its community.
Brand Building - Elevating Yoga Everywhere
Process
Our web development team focused on creating a website that reflects the spirit of Powerflow Yoga. The site was designed not just to showcase their offerings but to enhance the overall user experience.
Outcome
With easy navigation, bold imagery, vibrant brand colors, and clear Calls to Action (CTAs), the website encapsulates the welcoming and empowering atmosphere of Powerflow Yoga. It mirrors the safe, inclusive space that Powerflow Yoga prides itself on, ensuring that every visitor feels invited and guided through their digital journey.
This thoughtful design approach streamlined the customer journey, significantly boosting user engagement and conversion rates. The website became a digital extension of the Powerflow Yoga experience, resonating with Jerry Lepore's vision of building an authentic yoga community and empowering individuals on their path to wholeness.
Additional
Areas of Support
SEO and Content Strategy
Through optimized content and strategic keyword targeting, we ensured that their platform ranked prominently in search engine results, driving organic traffic and increasing brand exposure.
Email and SMS Automation
We developed automated email and SMS campaigns to engage subscribers, nurture leads, and provide timely updates on new content and promotions. These personalized communication channels enhanced user retention and conversion rates.
Social Media (Management and Engagement)
Our team managed Powerflow On the Go's social media platforms, curating engaging content, fostering community interaction, and strategically scheduling posts to maximize reach and engagement.
Video Creation
To enhance user engagement, we created captivating video content that showcased the benefits of Powerflow On the Go's yoga classes and emphasized their brand values.
Paid Media
We executed targeted paid media campaigns across various platforms, ensuring that Powerflow On the Go reached a wider audience. Our data-driven approach optimized ad spend, resulting in increased conversions and ROI.
Through our strategic partnership, Powerflow On the Go strengthened its brand presence, embodied its core values, and made a meaningful impact in both the yoga community and charitable giving.
The brand's commitment to accessible yoga practice and support for the Leukemia & Lymphoma Society's critical mission created a unique narrative that resonated with customers, leading to increased brand loyalty and engagement.
Our Results
+1,000
Members Added
10x ROI
Over 10X ROI in the Year 2024
- Jerry LePore | Owner
Learn more about how you can get the word out about your brand and partner with a cause close to your heart.
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