The strategy involved leveraging Boyer's top-performing blog pages by infusing them with new, Microsoft-focused content to establish Boyer as a leader in the ERP/CRM space. This included creating monthly content targeting the most frequently searched Microsoft-related questions aimed at attaining higher search engine rankings. The content strategy was tailored to new audiences, ensuring continual development of relevant and engaging material.

A custom CRO strategy was designed, utilizing targeted messaging and testing to optimize key business objectives. This involved enhancing campaign landing pages and integrating calls-to-action (CTAs) within blog content to improve user engagement and conversion rates. Tools such as Optimonk, Google Analytics, and Google Optimize were employed to maximize efficiency and achieve quantifiable results

The Growth Shark team built a robust paid search advertising campaign, paralleling the organic strategy by leveraging Microsoft-focused content. This campaign included remarketing, targeted message segmentation, and cost-per-click (CPC) conversion optimization, along with meticulous management of ad spend.

The focus was on building targeted landing pages tailored to the audience's needs, optimizing them for conversions, and regularly updating the content and security features. This included up to 10 hours of custom development each month.

A real-time dashboard was developed to monitor all campaigns and metrics across various platforms. This dashboard was instrumental in tracking results, creating a feedback loop for continuous improvement, and enhancing ROI/Return on Ad Spend (ROAS) efficiency.