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Cause Marketing

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Venn diagram showing the intersection of brand purpose and social impact with icons for mission, growth, sustainability, and collaboration. Text reads “Where purpose meets impact, real change begins.
Cause Marketing

How to Align Your Brand With Causes That Drive Positive Impact

Today’s consumers aren’t just shopping—they’re aligning. If your brand lacks purpose, it risks falling behind in a world where values drive decisions. This guide breaks down how to authentically connect your business to meaningful causes—from clarifying your purpose and values to choosing the right partners and measuring real impact.
Cory Doucette
Tags:
A diverse group of young people standing outdoors, holding colorful speech bubbles and a retro boombox, symbolizing communication and self-expression.
Cause Marketing

Gen Z and Cause Marketing: What Drives the Generation That Demands Change?

Forget traditional marketing—Gen Z demands authenticity, action, and values-driven branding. With 73% willing to pay more for ethical products and 75% ready to boycott brands that don’t align with their beliefs, cause marketing is no longer optional. Learn how to create campaigns that resonate, build trust, and drive real engagement.
Cory Doucette
Tags: cause-related marketinggen z
How Cause Marketing is Shaping Gen Z's Brand Loyalty
Cause Marketing

How Cause Marketing is Shaping Gen Z's Brand Loyalty

Gen Z is redefining consumer expectations, favoring brands that reflect their personal values and prioritize authenticity. With over $360 billion in global spending power, this socially conscious generation is drawn to companies championing meaningful causes. Cause marketing is your gateway to connecting with Gen Z.
Cory Doucette
Tags: gen zSocial Responsibility
Target audience concept with torn paper, arrows, and business visuals on a yellow background, representing marketing focus and customer segmentation
Cause Marketing

How To Use Cause Marketing For Lead Generation

Cause marketing boosts brand engagement by aligning with impactful causes. Learn strategies, real examples, and how to generate leads while making a positive social impact.
Cory Doucette
Tags: cause-related marketingOnline MarketingSocial Responsibility
Choosing the Right Cause: A Step-by-Step Guide for Businesses
Cause Marketing

Choosing the Right Cause: A Step-by-Step Guide for Businesses

Cause marketing fosters loyalty by connecting brands with meaningful social impact. Choose a cause that aligns with your brand’s values to deepen relationships and drive positive change.
Cory Doucette
Tags: Brand Loyaltycause-related marketingdigital agency
The image shows a lady working on a laptop and holding a green leaf indicating importance of cause marketing
Cause Marketing

The Power of Cause Marketing: A Comprehensive Guide

Cause marketing connects brands with social causes, building loyalty and making an impact. Learn why aligning with values is essential in today's marketplace.
Cory Doucette
Tags: case studiesdigital agencysustainability marketing
Infographic illustrating the steps of a successful cause marketing campaign, including defining your cause, partnership selection, and brand strategy integration.
Cause Marketing

Harnessing the Impact: The Power of Cause Marketing

Cause marketing turns profits into purpose! By aligning with meaningful causes, brands like The Body Shop, REI, and TOMS are driving change, building trust, and winning loyal fans.
Cory Doucette
Tags: Brand Loyaltycause-related marketingMarketing CampaignsSocial Responsibility

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth
Team

Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.
Cory Doucette
Tags: contentcontent creationThe Growth Shark
Meet Mel! Our Business Development Strategist at The Growth Shark.
Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!
Cami Macias
Tags: The Growth Shark
Meet Cory – Creative Director, Founder
Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.
Cami Macias
Tags: business developmentcause-related marketingdigital agencypersonal developmentThe Growth Shark

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