Cause Marketing

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A diverse group of young people standing outdoors, holding colorful speech bubbles and a retro boombox, symbolizing communication and self-expression.

Cause Marketing

Gen Z and Cause Marketing: What Drives the Generation That Demands Change?

Forget traditional marketing—Gen Z demands authenticity, action, and values-driven branding. With 73% willing to pay more for ethical products and 75% ready to boycott brands that don’t align with their beliefs, cause marketing is no longer optional. Learn how to create campaigns that resonate, build trust, and drive real engagement.

Cory Doucette

February 19, 2025

Tags: cause-related marketinggen z

Cause Marketing

How Cause Marketing is Shaping Gen Z's Brand Loyalty

Gen Z is redefining consumer expectations, favoring brands that reflect their personal values and prioritize authenticity. With over $360 billion in global spending power, this socially conscious generation is drawn to companies championing meaningful causes. Cause marketing is your gateway to connecting with Gen Z.

Cory Doucette

December 23, 2024

Tags: gen zSocial Responsibility

Target audience concept with torn paper, arrows, and business visuals on a yellow background, representing marketing focus and customer segmentation

Cause Marketing

How To Use Cause Marketing For Lead Generation

Cause marketing boosts brand engagement by aligning with impactful causes. Learn strategies, real examples, and how to generate leads while making a positive social impact.

Cory Doucette

November 4, 2024

Tags: cause-related marketingOnline MarketingSocial Responsibility

Cause Marketing

Choosing the Right Cause: A Step-by-Step Guide for Businesses

Cause marketing fosters loyalty by connecting brands with meaningful social impact. Choose a cause that aligns with your brand’s values to deepen relationships and drive positive change.

Cory Doucette

October 31, 2024

Tags: Brand Loyaltycause-related marketingdigital agency

Cause Marketing

The Power of Cause Marketing: A Comprehensive Guide

Cause marketing connects brands with social causes, building loyalty and making an impact. Learn why aligning with values is essential in today's marketplace.

Cory Doucette

September 17, 2024

Tags: case studiesdigital agencysustainability marketing

Cause Marketing

Harnessing the Impact: The Power of Cause Marketing

Cause marketing turns profits into purpose! By aligning with meaningful causes, brands like The Body Shop, REI, and TOMS are driving change, building trust, and winning loyal fans.

Cory Doucette

September 15, 2024

Tags: Brand Loyaltycause-related marketingMarketing CampaignsSocial Responsibility

Cause Marketing

Measuring the Social Impact of Cause Marketing

Cause marketing is more than just a buzzword—it's a powerful strategy that aligns profitability with social responsibility. But how can businesses measure the true impact of their cause marketing initiatives? From Social Return on Investment (SROI) analysis to Environmental and Social Governance (ESG) tracking, this blog explores key metrics and...

Cory Doucette

September 8, 2024

Tags: cause-related marketingsocial impactSocial Responsibility

Cause Marketing

Mastering Cause Marketing: Strategies and Best Practices

Cause marketing is a game-changer, combining social impact with business growth. But success requires more than good intentions. In this guide, we explore how to craft effective cause marketing campaigns that resonate, from selecting the right cause to building lasting partnerships.

Cory Doucette

September 3, 2024

Tags: cause-related marketingKPIssocial media

A modern office environment focused on sustainable content marketing with employees working at desks surrounded by greenery and recycling symbols.

Cause Marketing

The Role of Sustainable Content Marketing

Sustainable content marketing creates valuable, eco-conscious content that aligns with environmental, social, and economic goals. It helps brands build reputation, engage audiences, and inspire change through topics like eco-friendly products and waste reduction. Learn how it can set your brand apart and contribute to global sustainability efforts.

Cory Doucette

August 29, 2024

Tags: Environmental Conservationgreen businesssustainability marketingWater conservation

People embracing eco-friendly practices in a modern sustainable city, featuring renewable energy sources like wind turbines and solar panels, reusable water bottles, and sustainable shopping bags

Cause Marketing

The Future of Green Marketing: Exploring Emerging Trends and Innovations

Brands like IKEA and Unilever are thriving by going green and being authentic about it. Want to build loyalty? It's time to embrace real eco-friendly practices and connect with your audience in a meaningful way.

Cory Doucette

August 29, 2024

Tags: cause-related marketingGreen marketingRenewable energySustainability

Urban street scene with Patagonia and IKEA stores, showcasing electric vehicles and green urban architecture, representing the brands’ commitment to sustainability and environmental responsibility.

Cause Marketing

Green Gold: Unveiling Success Stories in Sustainable Marketing

Sustainability is transforming the way businesses connect with consumers. From transparency in product sourcing to bold campaigns that challenge traditional consumerism, sustainable marketing is proving to be a powerful tool for growth. In this blog, we highlight successful case studies and explore how adopting sustainability can help your business.

Cory Doucette

August 28, 2024

Tags: case studiescause-related marketingSustainability

Reusable and recyclable packaging solutions, including stainless steel containers and boxes made from recycled materials, promoting a circular economy.

Cause Marketing

Packaging with Purpose: Can Eco-Conscious Design Drive Consumer Engagement?

Plastic waste is choking our oceans, with the Great Pacific Garbage Patch symbolizing the crisis. Learn how adopting sustainable practices can align your brand with growing consumer demand for eco-friendly solutions.

Cory Doucette

August 28, 2024

Tags: Carbon footprintcause-related marketingPlastic wastesustainable packaging

Local business sponsoring a community charity walk event with stalls and participants in a lively outdoor setting, promoting social responsibility.

Cause Marketing

The Complete Guide to Socially Responsible Marketing

CSR is a critical strategy for building trust, loyalty, and long-term success. This blog explores the key differences between CSR and ESG, outlines best practices, and highlights how businesses can authentically integrate social responsibility into their operations and marketing efforts.

Cory Doucette

August 27, 2024

Tags: cause-related marketingcsrGreen marketing

Cause Marketing

Best Examples of Cause Marketing Success in the Real World

Explore how The Growth Shark helps brands thrive through purpose-driven marketing campaigns that not only boost business growth but also create positive social impact. Choosing right causes can lead to long-term success and make a meaningful difference.

Cory Doucette

August 27, 2024

Tags: cause-related marketingEnvironmental ConservationSustainability

Cause Marketing

Navigating Ethical Considerations in Cause Marketing: Building Trust and Impact

Ethical cause marketing seamlessly combines profit with purpose, enabling businesses to support social or environmental causes while enhancing brand reputation. By aligning with causes that reflect their values, companies can build lasting consumer trust and loyalty.

Cory Doucette

August 27, 2024

Tags: cause-related marketingcsrethical practices

Person using laptop and mobile phone for social media marketing on platforms like Facebook and Instagram, showcasing online marketing and engagement metrics

Cause Marketing

Leveraging Digital Platforms for Cause Marketing

By partnering with The Growth Shark, you can leverage powerful digital tools, boost your brand’s visibility, and create meaningful connections with your audience. Let us help you make a difference while achieving your business goals!

Cory Doucette

August 26, 2024

Tags: cause-related marketingE-commerceOnline MarketingThe Growth Shark

Sustainable business conference with professionals discussing green energy, environmental goals, and innovative eco-friendly solutions in an urban setting.

Cause Marketing

The Ultimate Guide to Green Marketing Strategies

Green marketing is a powerful way for businesses to promote sustainability and boost their brand. By embracing strategies like the circular economy, carbon offsetting, companies can reduce their environmental impact and engage eco-conscious consumers. This guide explores key tactics toward a greener future.

Cory Doucette

August 26, 2024

Tags: cause-related marketingCircular economyCorporate SustainabilityFair Trade PracticesGreen marketing

Community Engagement Metrics Dashboard showing KPIs, social shares, and performance indicators for community-driven initiatives.

Cause Marketing

Community Engagement Strategies for Ethical Brands

Community engagement is key to building strong relationships, enhancing brand reputation, and driving sustainable growth. At The Growth Shark, we emphasize the importance of involving the community in your initiatives to foster trust, boost loyalty, and align your brand with societal values for long-term success.

Cory Doucette

August 25, 2024

Tags: case studiesCommunity Engagementcsr

Circular economy model illustration showing the recycling process from manufacturing to consumer products.

Cause Marketing

Eco-Friendly Branding: How to Make Your Brand Environmentally Responsible

As consumers prioritize sustainability, eco-friendly branding is essential for businesses aiming to thrive in today’s market. Incorporating sustainable materials, ethical sourcing, and energy-efficient operations allows brands to embrace environmental responsibility while staying competitive.

Cory Doucette

August 25, 2024

Tags: cause-related marketingCircular economyGreen marketingSustainable BrandZero waste

Business executives reviewing a digital screen displaying a 22% decline in performance metrics with wind turbines visible in the background, indicating focus on sustainable business practices.

Cause Marketing

Sustainability Metrics for Marketing Campaigns

Sustainability is a business advantage. With data-driven insights, your marketing can boost profits while reducing environmental impact. Ready to make a difference? Let's dive in!

Cory Doucette

August 25, 2024

Tags: Carbon footprintCommunity EngagementGreen marketingsustainability marketing

Busy sustainable market with diverse consumers shopping for eco-friendly products.

Cause Marketing

Green Advertising: Innovations and Trends

Consumers are prioritizing sustainability, and brands must adapt to stay competitive. The Growth Shark helps businesses target eco-conscious buyers through transparency, certifications, and purpose-driven marketing to drive sustainable growth.

Cory Doucette

August 22, 2024

Tags: cause-related marketingCircular economysustainability marketingZero waste

Image shows a team of people holding digital marketing signs

Cause Marketing

Impactful Partnerships: Collaborating with Nonprofits for Cause Marketing

The Growth Shark specializes in cause marketing, helping brands build meaningful nonprofit partnerships that foster loyalty, boost credibility, and drive impactful social and environmental change.

Cory Doucette

August 5, 2024

Tags: cause-related marketingGreen marketing

Image shows people walking and signs shows progress, growth, improvements

Cause Marketing

Avoiding Cause Washing: Ensuring Authenticity in Your Campaigns

Authenticity is essential in cause marketing. Avoid cause washing by aligning with your brand values, engaging audiences, and demonstrating tangible impact. Build trust with campaigns that create meaningful, lasting change.

Cory Doucette

June 2, 2024

Tags: cause-related marketingGreen marketing

A fun visual of a person interacting with social media through TikTok-themed elements in a dynamic, creative setting.

Cause Marketing

Storytelling Techniques to Enhance Your Cause Marketing Message

Discover storytelling techniques to amplify your cause marketing campaigns. Learn how to craft authentic, relatable narratives that connect emotionally, inspire action, and build lasting audience trust for impactful marketing results.

Cory Doucette

May 2, 2024

Tags: Brand Loyaltycause-related marketingSustainable Brand

Gen Z looking at their phone engaging on social media

Cause Marketing

Engaging Millennials and Gen Z Through Cause Marketing

This blog explores how cause marketing helps brands connect with socially conscious Millennials and Gen Z, offering strategies to build trust, foster loyalty, and make a meaningful social or environmental impact.

Cory Doucette

April 2, 2024

Tags: cause-related marketingDiversitygen z

Cause Marketing

The Psychology Behind Cause Marketing - Why It Works?

By partnering with social or environmental causes, businesses not only create positive change but also build strong emotional connections with their audience. What makes it so effective? Cause marketing taps into human psychology—emotions, purpose, and identity—to foster loyalty and trust.

Cory Doucette

March 26, 2024

Tags: Halo EffectPsychology

A green moss ball held collaboratively by hands of business professionals, symbolizing the synergy between corporate governance and environmental cause marketing.

Cause Marketing

The Intersection of Cause Marketing and Corporate Governance

A brand’s cause marketing campaign to fight deforestation backfires after being linked to unsustainable suppliers. What went wrong? A lack of corporate governance oversight. Learn how to align values with action to build trust.

Cory Doucette

March 4, 2024

Tags: Corporate GovernanceCorporate Sustainability

Cause Marketing

How to Develop a Cause Marketing Social Media Strategy that Drives Cause and Brand Awareness

Creating effective cause-related campaigns that resonate with audiences requires selecting relevant causes aligning with your values and ensuring authenticity. Leadership engagement in cause-marketing efforts inspires employees, customers, and stakeholders toward shared goals. Social media plays an essential role in amplifying your message directly to audiences.

Cami Macias

January 10, 2024

Tags: brandingcause-related marketingdigital agencymarketing strategysocial impactsocial media

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth

Team

Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.

Cory Doucette

June 14, 2023

Tags: contentcontent creationThe Growth Shark

Meet Mel! Our Business Development Strategist at The Growth Shark.

Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!

Cami Macias

May 17, 2023

Tags: The Growth Shark

Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.

Cami Macias

April 12, 2023

Tags: business developmentcause-related marketingdigital agencypersonal developmentThe Growth Shark

A client success manager is an essential part of a efficient and effective digital marketing agency

Team

Meet Samantha – Client Success Lead

About team member

Meet Samantha, Client Success Lead at The Growth Shark. With extensive experience as a marketing manager, Samantha brings immense value to each of our clients.

Cami Macias

March 15, 2023

Tags: The Growth Shark

This is Hannah Murphy, Creative Design Lead at The Growth Shark. She's in charge of making brands visually

Team

Meet Hannah – Creative Design Lead

About team member

Meet Hannah, Creative Design Lead at The Growth Shark. Hannah brings a wealth of experience and passion to the team, helping our clients stand out through eye-catching visual design.

Cami Macias

February 8, 2023

Tags: The Growth Shark

Reilly heads up content creation and SEO at our full-service digital marketing agency

Team

Meet Reilly – Digital Marketing Manager, Content & SEO

About team member

Meet Reilly, Digital Marketing Manager in charge of content and SEO at The Growth Shark. Reilly is passionate about bringing marketing results to all of our clients through top notch content and the latest search engine optimization techniques.

Cami Macias

January 11, 2023

Tags: The Growth Shark

Trey, our business development strategist, enjoying a ball game

Team

Meet Trey – Business Development Strategist

About team member

Meet Trey, Business Development Strategist at The Growth Shark. After growing and selling his own marketing business, he's the ultimate strategist to have on the team.

Cami Macias

December 28, 2022

Tags: The Growth Shark

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