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How to Develop a Cause Marketing Social Media Strategy that Drives Cause and Brand Awareness

Creating effective cause-related campaigns that resonate with audiences requires selecting relevant causes aligning with your values and ensuring authenticity. Leadership engagement in cause-marketing efforts inspires employees, customers, and stakeholders toward shared goals. Social media plays an essential role in amplifying your message directly to audiences.

Cami Macias

January 10, 2024

Tags: brandingcause-related marketingdigital agencymarketing strategysocial impactsocial media

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What Makes a Successful Cause Marketing Campaign?

Creating a successful cause marketing campaign is more about building a brand community than increasing sales. When you have a loyal community of customers, they will be by your side through all your endeavors.

Cami Macias

December 13, 2023

Tags: brandingbusiness developmentcause-related marketingdigital agencymarketingmarketing strategy

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How to Market a Beverage Product

Knowing how to market a beverage product is a process that starts with a comprehensive digital marketing strategy. The competition is fierce, and the industry keeps changing. You must keep up. With the proper tactics, you can find success in marketing your product to the widespread public and gaining a loyal...

Cami Macias

November 8, 2023

Tags: brandingbusiness developmentdigital agencymarketing strategy

How to create online cause marketing strategy?

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Online Cause Marketing Strategy - How Do I Create My Cause Marketing Plan?

Creating a cause marketing plan is more than just a strategy, it's about weaving your brand values into the fabric of social responsibility. The power of cause marketing lies in its ability to foster trust and loyalty among consumers. Read on to learn more.

Austin Miller

October 11, 2023

Tags: brand communitybrandingbusiness developmentcause-related marketingdigital agencymarketing strategysocial impact

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Practicing What You Preach Is Vital in Creating a Cause-Driven Brand

Cause-driven companies find new ways to connect with customers by bonding over a common purpose. When you build a foundation based on the bigger picture than just making a sale, your employees and potential clients will be drawn to your vision and want to join your cause. Read more about...

Cory Doucette

January 25, 2023

Tags: brand communitybrandingbusiness developmentmarketing

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Building a Brand With 3 Words

Why do you need to build a brand? You’ve got a logo and design that makes your company easy to identify. Is that enough? Building a brand is creating an identity that gives your company personality. Continue reading…

Samantha Lee

November 23, 2022

Tags: brand communitybrandingbusiness developmentmarketing

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Master the 5 Stages of the Website Development Process

It’s easier than ever for the layperson to make a website that looks pro-grade—often in a matter of minutes. But to actually develop a website—to make sure that it has the features and content required to bring people in and keep them there takes work. In this article, we highlight...

Riz Khurshid

August 10, 2022

Tags: brandingweb designwebsite development

Creating a custom tailored social media marketing plan

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Social Media Strategy: Create a Tailored Social Media Plan

The entire planet is on social media. Billions of users log on every day for what can often equate to significant amounts of time. Marketers couldn’t ask for a better platform to get their message across. Take a look at how to create a tailored social media marketing strategy that...

Hannah Murphy

July 20, 2022

Tags: brandingcontent creationsocial media

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People Don't Care About Your Brand, They Care About Themselves

Try not to take it personally. People are busy. Why should they spend time worrying about the social vibe your little coffee shop is trying to establish when they have their own problems to worry about? This isn’t the same thing as saying that branding doesn’t matter. It simply means...

Cory Doucette

July 13, 2022

Tags: brand communitybrandinglead generationtarget personas

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Generating Leads vs. Building a Brand Community

Generating leads versus building a brand community are two sides of the same marketing coin. We'll identify what is the best way to find leads, what makes a good brand community, and how you can use both to improve your marketing efforts.

Cory Doucette

June 29, 2022

Tags: brand communitybrandinglead generation

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Two Crucial Questions to Ask When Creating Content

Often playing a significant role in inbound marketing campaigns, content creation is a necessary part of doing business in the digital space. Over 80% of marketers are actively moving into the online content creation space.

Reilly Riddle

June 22, 2022

Tags: brandingcontentcontent creation

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth

Team

Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.

Cory Doucette

June 14, 2023

Tags: contentcontent creationThe Growth Shark

Meet Mel! Our Business Development Strategist at The Growth Shark.

Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!

Cami Macias

May 17, 2023

Tags: The Growth Shark

Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.

Cami Macias

April 12, 2023

Tags: business developmentcause-related marketingdigital agencypersonal developmentThe Growth Shark

A client success manager is an essential part of a efficient and effective digital marketing agency

Team

Meet Samantha – Client Success Lead

About team member

Meet Samantha, Client Success Lead at The Growth Shark. With extensive experience as a marketing manager, Samantha brings immense value to each of our clients.

Cami Macias

March 15, 2023

Tags: The Growth Shark

This is Hannah Murphy, Creative Design Lead at The Growth Shark. She's in charge of making brands visually

Team

Meet Hannah – Creative Design Lead

About team member

Meet Hannah, Creative Design Lead at The Growth Shark. Hannah brings a wealth of experience and passion to the team, helping our clients stand out through eye-catching visual design.

Cami Macias

February 8, 2023

Tags: The Growth Shark

Reilly heads up content creation and SEO at our full-service digital marketing agency

Team

Meet Reilly – Digital Marketing Manager, Content & SEO

About team member

Meet Reilly, Digital Marketing Manager in charge of content and SEO at The Growth Shark. Reilly is passionate about bringing marketing results to all of our clients through top notch content and the latest search engine optimization techniques.

Cami Macias

January 11, 2023

Tags: The Growth Shark

Trey, our business development strategist, enjoying a ball game

Team

Meet Trey – Business Development Strategist

About team member

Meet Trey, Business Development Strategist at The Growth Shark. After growing and selling his own marketing business, he's the ultimate strategist to have on the team.

Cami Macias

December 28, 2022

Tags: The Growth Shark

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