Learn — brand community

Cause-driven companies find new ways to connect with customers by bonding over a common purpose.  When you build a foundation based on the bigger picture than just making a sale, your employees and potential clients will be drawn to your vision and want to join your cause. Read more about...

Why do you need to build a brand? You’ve got a logo and design that makes your company easy to identify. Is that enough? Building a brand is creating an identity that gives your company personality. Continue reading…

It’s possible you’ve never heard of Effective Altruism. Despite some high-profile champions (Bill Gates and Warren Buffet among them), it remains a relatively obscure topic. And yet, those who do learn about it often find their lives changed forever. 

Try not to take it personally. People are busy. Why should they spend time worrying about the social vibe your little coffee shop is trying to establish when they have their own problems to worry about? This isn’t the same thing as saying that branding doesn’t matter. It simply means...

Generating leads versus building a brand community are two sides of the same marketing coin. We'll identify what is the best way to find leads, what makes a good brand community, and how you can use both to improve your marketing efforts.