Cause Marketing — Social Responsibility

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Cause Marketing

How To Use Cause Marketing For Lead Generation

Cause marketing boosts brand engagement by aligning with impactful causes. Learn strategies, real examples, and how to generate leads while making a positive social impact.
Infographic illustrating the steps of a successful cause marketing campaign, including defining your cause, partnership selection, and brand strategy integration.
Cause Marketing

Harnessing the Impact: The Power of Cause Marketing

Cause marketing turns profits into purpose! By aligning with meaningful causes, brands like The Body Shop, REI, and TOMS are driving change, building trust, and winning loyal fans.
Close-up of a computer screen displaying key cause marketing metrics, including Social Return on Investment (SROI), engagement, and awareness data.
Cause Marketing

Measuring the Social Impact of Cause Marketing

Cause marketing is more than just a buzzword—it's a powerful strategy that aligns profitability with social responsibility. But how can businesses measure the true impact of their cause marketing initiatives? From Social Return on Investment (SROI) analysis to Environmental and Social Governance (ESG) tracking, this blog explores key metrics and...

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Meet Cami – Content Writing Lead

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From science studies to content writing, discover Cami's path into becoming the expert writer she is today.
Meet Mel! Our Business Development Strategist at The Growth Shark.
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Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!
Meet Cory – Creative Director, Founder
Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.

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