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Close-up of a computer screen displaying key cause marketing metrics, including Social Return on Investment (SROI), engagement, and awareness data.
Cause Marketing

Measuring the Social Impact of Cause Marketing

Cause marketing is more than just a buzzword—it's a powerful strategy that aligns profitability with social responsibility. But how can businesses measure the true impact of their cause marketing initiatives? From Social Return on Investment (SROI) analysis to Environmental and Social Governance (ESG) tracking, this blog explores key metrics and...
Cory Doucette
Tags: cause-related marketingsocial impactSocial Responsibility
How to Develop a Cause Marketing Social Media Strategy that Drives Cause and Brand Awareness
Cause Marketing

How to Develop a Cause Marketing Social Media Strategy that Drives Cause and Brand Awareness

Creating effective cause-related campaigns that resonate with audiences requires selecting relevant causes aligning with your values and ensuring authenticity. Leadership engagement in cause-marketing efforts inspires employees, customers, and stakeholders toward shared goals. Social media plays an essential role in amplifying your message directly to audiences.
Cami Macias
Tags: brandingcause-related marketingdigital agencymarketing strategysocial impactsocial media

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth
Team

Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.
Cory Doucette
Tags: contentcontent creationThe Growth Shark
Meet Mel! Our Business Development Strategist at The Growth Shark.
Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!
Cami Macias
Tags: The Growth Shark
Meet Cory – Creative Director, Founder
Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.
Cami Macias
Tags: business developmentcause-related marketingdigital agencypersonal developmentThe Growth Shark

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