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Cause Marketing — cause-related marketing

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Target audience concept with torn paper, arrows, and business visuals on a yellow background, representing marketing focus and customer segmentation
Cause Marketing

How To Use Cause Marketing For Lead Generation

Cause marketing boosts brand engagement by aligning with impactful causes. Learn strategies, real examples, and how to generate leads while making a positive social impact.
Cory Doucette
Tags: cause-related marketingOnline MarketingSocial Responsibility
Choosing the Right Cause: A Step-by-Step Guide for Businesses
Cause Marketing

Choosing the Right Cause: A Step-by-Step Guide for Businesses

Cause marketing fosters loyalty by connecting brands with meaningful social impact. Choose a cause that aligns with your brand’s values to deepen relationships and drive positive change.
Cory Doucette
Tags: Brand Loyaltycause-related marketingdigital agency
Infographic illustrating the steps of a successful cause marketing campaign, including defining your cause, partnership selection, and brand strategy integration.
Cause Marketing

Harnessing the Impact: The Power of Cause Marketing

Cause marketing turns profits into purpose! By aligning with meaningful causes, brands like The Body Shop, REI, and TOMS are driving change, building trust, and winning loyal fans.
Cory Doucette
Tags: Brand Loyaltycause-related marketingMarketing CampaignsSocial Responsibility
Close-up of a computer screen displaying key cause marketing metrics, including Social Return on Investment (SROI), engagement, and awareness data.
Cause Marketing

Measuring the Social Impact of Cause Marketing

Cause marketing is more than just a buzzword—it's a powerful strategy that aligns profitability with social responsibility. But how can businesses measure the true impact of their cause marketing initiatives? From Social Return on Investment (SROI) analysis to Environmental and Social Governance (ESG) tracking, this blog explores key metrics and...
Cory Doucette
Tags: cause-related marketingsocial impactSocial Responsibility
Cause marketing display featuring brands like Apple, Tide, Coca-Cola, Doritos, and iPhone, promoting charitable campaigns and partnerships to benefit global and social causes.
Cause Marketing

Mastering Cause Marketing: Strategies and Best Practices

Cause marketing is a game-changer, combining social impact with business growth. But success requires more than good intentions. In this guide, we explore how to craft effective cause marketing campaigns that resonate, from selecting the right cause to building lasting partnerships.
Cory Doucette
Tags: cause-related marketingKPIssocial media
People embracing eco-friendly practices in a modern sustainable city, featuring renewable energy sources like wind turbines and solar panels, reusable water bottles, and sustainable shopping bags
Cause Marketing

The Future of Green Marketing: Exploring Emerging Trends and Innovations

Brands like IKEA and Unilever are thriving by going green and being authentic about it. Want to build loyalty? It's time to embrace real eco-friendly practices and connect with your audience in a meaningful way.
Cory Doucette
Tags: cause-related marketingGreen marketingRenewable energySustainability
Urban street scene with Patagonia and IKEA stores, showcasing electric vehicles and green urban architecture, representing the brands’ commitment to sustainability and environmental responsibility.
Cause Marketing

Green Gold: Unveiling Success Stories in Sustainable Marketing

Sustainability is transforming the way businesses connect with consumers. From transparency in product sourcing to bold campaigns that challenge traditional consumerism, sustainable marketing is proving to be a powerful tool for growth. In this blog, we highlight successful case studies and explore how adopting sustainability can help your business.
Cory Doucette
Tags: case studiescause-related marketingSustainability

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth
Team

Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.
Cory Doucette
Tags: contentcontent creationThe Growth Shark
Meet Mel! Our Business Development Strategist at The Growth Shark.
Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!
Cami Macias
Tags: The Growth Shark
Meet Cory – Creative Director, Founder
Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.
Cami Macias
Tags: business developmentcause-related marketingdigital agencypersonal developmentThe Growth Shark

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