Cause Marketing — cause-related marketing

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A diverse group of young people standing outdoors, holding colorful speech bubbles and a retro boombox, symbolizing communication and self-expression.
Cause Marketing

Gen Z and Cause Marketing: What Drives the Generation That Demands Change?

Forget traditional marketing—Gen Z demands authenticity, action, and values-driven branding. With 73% willing to pay more for ethical products and 75% ready to boycott brands that don’t align with their beliefs, cause marketing is no longer optional. Learn how to create campaigns that resonate, build trust, and drive real engagement.
Target audience concept with torn paper, arrows, and business visuals on a yellow background, representing marketing focus and customer segmentation
Cause Marketing

How To Use Cause Marketing For Lead Generation

Cause marketing boosts brand engagement by aligning with impactful causes. Learn strategies, real examples, and how to generate leads while making a positive social impact.
Choosing the Right Cause: A Step-by-Step Guide for Businesses
Cause Marketing

Choosing the Right Cause: A Step-by-Step Guide for Businesses

Cause marketing fosters loyalty by connecting brands with meaningful social impact. Choose a cause that aligns with your brand’s values to deepen relationships and drive positive change.
Infographic illustrating the steps of a successful cause marketing campaign, including defining your cause, partnership selection, and brand strategy integration.
Cause Marketing

Harnessing the Impact: The Power of Cause Marketing

Cause marketing turns profits into purpose! By aligning with meaningful causes, brands like The Body Shop, REI, and TOMS are driving change, building trust, and winning loyal fans.
Close-up of a computer screen displaying key cause marketing metrics, including Social Return on Investment (SROI), engagement, and awareness data.
Cause Marketing

Measuring the Social Impact of Cause Marketing

Cause marketing is more than just a buzzword—it's a powerful strategy that aligns profitability with social responsibility. But how can businesses measure the true impact of their cause marketing initiatives? From Social Return on Investment (SROI) analysis to Environmental and Social Governance (ESG) tracking, this blog explores key metrics and...
Cause marketing display featuring brands like Apple, Tide, Coca-Cola, Doritos, and iPhone, promoting charitable campaigns and partnerships to benefit global and social causes.
Cause Marketing

Mastering Cause Marketing: Strategies and Best Practices

Cause marketing is a game-changer, combining social impact with business growth. But success requires more than good intentions. In this guide, we explore how to craft effective cause marketing campaigns that resonate, from selecting the right cause to building lasting partnerships.
People embracing eco-friendly practices in a modern sustainable city, featuring renewable energy sources like wind turbines and solar panels, reusable water bottles, and sustainable shopping bags
Cause Marketing

The Future of Green Marketing: Exploring Emerging Trends and Innovations

Brands like IKEA and Unilever are thriving by going green and being authentic about it. Want to build loyalty? It's time to embrace real eco-friendly practices and connect with your audience in a meaningful way.

Meet the Team

Every full service digital marketing agency needs a content marketing expert to power client growth
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Meet Cami – Content Writing Lead

About team member

From science studies to content writing, discover Cami's path into becoming the expert writer she is today.
Meet Mel! Our Business Development Strategist at The Growth Shark.
Team

Meet Mel – Business Development Strategist

About team member

Meet Mel, our Business Development Strategist. Now with just over 8 years of experience in marketing, garnering a multitude of experience in Email Design, HTML, SEO, and Data Analytics, Melissa takes these skills to The Growth Shark!
Meet Cory – Creative Director, Founder
Team

Meet Cory – Creative Director, Founder

About team member

Meet Cory, Creative Director and Founder of The Growth Shark. Learn about his extensive experience in marketing and how he created a company that values people over profits while prioritizing cause-driven elements.

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