Target Persona Builder
Target Persona Builder
Persona /ˌpərˈsōnə/
The aspect of someone's character
that is presented to or perceived by others.
INTRO | START BY ASKING YOURSELF
Do you know the ideal audience you want to reach?
Don't be ashamed if you don't. We've worked with many owners, CEOs, and marketing
professionals over the years that couldn't definitively tell you at least 5 qualitative details about
the ideal person they'd like to target with their brand messaging.
Don't be ashamed if you don't. We've worked with many owners, CEOs, and marketing professionals over the years that couldn't definitively tell you at least 5 qualitative details about the ideal person they'd like to target with their brand messaging.
Well, now you'll know
This advanced Target Persona Builder is designed to give you all of the
insight needed to understand how to accurately tailor your brand.
Persona /ˌpərˈsōnə/
The aspect of someone's character that is presented to or perceived by others.
INTRO | START BY ASKING YOURSELF
Do you know the ideal audience you want to reach?
Don't be ashamed if you don't. We've worked with many owners, CEOs, and marketing
professionals over the years that couldn't definitively tell you at least 5 qualitative details about
the ideal person they'd like to target with their brand messaging.
Don't be ashamed if you don't. We've worked with many owners, CEOs, and marketing professionals over the years that couldn't definitively tell you at least 5 qualitative details about the ideal person they'd like to target with their brand messaging.
Well, now you'll know
This advanced Target Persona Builder is designed to give you all of the insight needed to understand how to accurately tailor your brand.
This target persona builder has been utilized by
This target persona builder has been utilized by
PT 1 | LET'S GET STARTED
What do you already know?
We need to start out with the crucial demographic questions about your audience.
EDUCATION
- High School
- Some College
- College Grad
- Grad School
- Tech School
- No Education
ETHNICITY
- African
- African American
- Asian
- Caucasian
- Hispanic
- Middle Eastern
- Other
GENDER
Male/Female
CHILDREN
Yes/No
BROWSING LOCATION
Home/Work/School
AGE RANGE
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
This will be the foundation of your target persona
Now that you can answer these core audience demographics confidently, you're in a strong position to build your ultimate persona profile.
Real User Reviews
PT 1 | LET'S GET STARTED
What do you already know?
We need to start out with the crucial demographic questions about your audience.
EDUCATION
Some College
College Grad
Grad School
Tech School
No Education
ETHNICITY
African American
Asian
Caucasian
Hispanic
Middle Eastern
Other
GENDER
Male/Female
CHILDREN
Yes/No
BROWSING LOCATION
Home/Work/School
AGE RANGE
25-34
35-44
45-54
55-64
This will be the foundation of your target persona
Now that you can answer these core audience demographics confidently, you're in a strong position to build your ultimate persona profile.
PT 2 | TIME TO DIG A LITTLE
Do you know the deeper insights?
This second part will help you to even further visualize the ideal persona that resonates most with your brand. It's time to recognize who these people really are and start to get a real idea of what they care about. The more characteristics you can outline and define, the better your messaging and customization will be.
INCOME RANGE
- > $25k
- $25k-$50k
- $50-$100k
- $100k-$150k
- $150k+
Job TITLE
- Owner
- Executive
- Director
- Management
- Service
Location
City/State/Region
LANGUAGE
English/Spanish/Bilingual
STATUS
Single/Married
SOCIAL MEDIA
- TikTok
- YouTube
- Snapchat
These will enable you to better understand buying habits
By envisioning more substantive aspects about your customers, you can now start to piece together who these people are and where they spend their time.
PT 2 | TIME TO DIG A LITTLE
Do you know the deeper insights?
This second part will help you to even further visualize the ideal persona that resonates most with your brand. It's time to recognize who these people really are and start to get a real idea of what they care about. The more characteristics you can outline and define, the better your messaging and customization will be.
INCOME RANGE
$25k-$50k
$50-$100k
$100k-$150k
$150k+
Job TITLE
Executive
Director
Management
Service
Location
City/State/Region
LANGUAGE
English/Bilingual
STATUS
Single/Married
SOCIAL MEDIA
TikTok
YouTube
Snapchat
These will enable you to better understand buying habits
By envisioning more substantive aspects about your customers, you can now start to piece together who these people are and where they spend their time.
PT 3 | FURTHER DOWN THE RABBIT HOLE
What really makes them tick?
If you were having an actual conversation with your ideal customer, this is the part where it starts to get a bit more personal. It's crucial to transcend the normal level of questioning by getting a clear idea of their behaviorism and overall ethos.
INTERESTS
Social Justice
Community
Faith-Driven
Health & Fitness
Travel
CHALLENGES
Professional
Work/Life Balance
Convenience
Affordability
LIFE STAGE
Retired/Full-Time
BRAND AFFINITY
Strong/No Preference
NEWS SOURCES
Mainstream, Social Media
POLITICS
Republican
Independent
Libertarian
Green Party
No Affiliation
You can now put the puzzle pieces together
With this wealth of knowledge and insight, it is now possible to build your ultimate target persona to guide your brand. From messaging to advertising direction, your company can now align your brand positioning and execute on a data-backed marketing strategy.
PT 3 | FURTHER DOWN THE RABBIT HOLE
What really makes them tick?
If you were having an actual conversation with your ideal customer, this is the part where it starts to get a bit more personal. It's crucial to transcend the normal level of questioning by getting a clear idea of their behaviorism and overall ethos.
INTERESTS
- Eco-Friendly
- Social Justice
- Community
- Faith-Driven
- Health & Fitness
- Travel
CHALLENGES
- Personal
- Professional
- Work/Life Balance
- Convenience
- Affordability
Retired/Full-time
BRAND AFFINITY
Strong/No Preference
NEWS SOURCES
Mainstream/Social Media
POLITICS
- Democrat
- Republican
- Independent
- Libertarian
- Green Party
- No Affiliation
You can now put the puzzle pieces together
With this wealth of knowledge and insight, it is now possible to build your ultimate target persona to guide your brand. From messaging to advertising direction, your company can now align your brand positioning and execute on a data-backed marketing strategy.
PT 3 | FURTHER DOWN THE RABBIT HOLE
What really makes them tick?
If you were having an actual conversation with your ideal customer, this is the part where it starts to get a bit more personal. It's crucial to transcend the normal level of questioning by getting a clear idea of their behaviorism and overall ethos.
INTERESTS
- Eco-Friendly
- Social Justice
- Community
- Faith-Driven
- Health & Fitness
- Travel
CHALLENGES
- Personal
- Professional
- Work/Life Balance
- Convenience
- Affordability
Retired/Full-time
BRAND AFFINITY
Strong/No Preference
NEWS SOURCES
Mainstream/Social Media
POLITICS
- Democrat
- Republican
- Independent
- Libertarian
- Green Party
- No Affiliation
You can now put the puzzle pieces together
With this wealth of knowledge and insight, it is now possible to build your ultimate target persona to guide your brand. From messaging to advertising direction, your company can now align your brand positioning and execute on a data-backed marketing strategy.
PT 4 | IF YOU BUILD IT, THEY WILL COME
Let's step back and visualize...
You now have all of these major questions answered.
PT 4 | IF YOU BUILD IT, THEY WILL COME
Let's step back and visualize...
You now have all of these major questions answered.
It's time to engineer your ideal customer
Below is an example target persona profile that can be assembled with all of the qualitative and quantitative data now available to you.
age range
browsing
affinity
challenges
children
education
ethnicity
gender
income
interests
job title
language
life stage
location
news
politics
status
social
It's time to engineer your ideal customer
Below is an example target persona profile that can be assembled with all of the qualitative and quantitative data now available to you.
PT 4 | IF YOU BUILD IT, THEY WILL COME
Let's step back and visualize...
You now have all of these major questions answered.
age range
browsing
brand affinity
challenges
children
education
ethnicity
gender
income range
interests
job title
language
life stage
location
news sources
politics
status
social media
It's time to engineer your ideal customer
Below is an example target persona profile that can be assembled with all of the qualitative and quantitative data now available to you.
PT 4 | IF YOU BUILD IT, THEY WILL COME
Let's step back and visualize...
You now have all of these major questions answered.
age range
browsing
brand affinity
challenges
children
education
ethnicity
gender
income range
interests
job title
language
life stage
location
news sources
politics
status
social media
It's time to engineer your ideal customer
Below is an example target persona profile that can be assembled with all of the qualitative and quantitative data now available to you.
Now, you're ready.
Safe & Secure via Google Docs
Just fill in the 16 custom qualifiers and
effectively build your ideal audience persona.
Now, you're ready.
Safe & Secure via Google Docs
Just fill in the 16 custom qualifiers and build your ideal audience persona.
What's next?
Now that you have all of the details about your ideal audience persona, you'll need to incorporate that into both your marketing and advertising strategies - Let us help.
Now that you have all of the details about your ideal audience persona, you'll need to incorporate that into your marketing and advertising strategies.
What's next?
Now that you have all of the details about your
ideal audience persona, you'll need to
incorporate that into both your marketing and
advertising strategies - Let us help.
Now that you have all of the details about your ideal audience persona, you'll need to incorporate that into your marketing and advertising strategies.
