Maximize Email Marketing

Did you know: The first marketing email was sent in the late 1970s when Gary Thuerk, a marketing executive, sent a couple of hundred unsolicited emails to market his company’s computer products. More than 50 years later and a lot has changed and email has become one of the most impactful channels. The Content Marketing Institute reported that 87% of B2B marketers say email is one of their top free organic distribution channels.

Properly Leverage SMS Marketing

Short message service (SMS) Marketing allows you to reach a large number of people that are more comfortable engaging through text messages as opposed to email. Text messaging is an instant marketing tool, getting your message into the hands of the right audience at the right time. Customers almost always have their phone, making it easy to communicate your message to them.

Use Your Data to Make Decisions

Understanding key insights like open rates, enagagement rates, and conversion rates, will guide you in making educated decisions on what content to focus on and identifying elements to test.