Maximize Email Marketing
Did you know: The first marketing email was sent in the late 1970s when Gary Thuerk, a marketing executive, sent a couple of hundred unsolicited emails to market his company’s computer products. More than 50 years later and a lot has changed and email has become one of the most impactful channels. The Content Marketing Institute reported that 87% of B2B marketers say email is one of their top free organic distribution channels.
Personalization is Key
Personalization in subject lines, content, and call-to-actions are excellent ways to boost engagement and increase your open rates. Personalized messages can actually improve your open rates by 30% alone in some cases.
A/B Testing: When in Doubt, Test it Out
A/B testing, also known as split testing, is a way of working out which of two campaign options is the most effective in terms of generating opens, clicks, or producing desired actions. In a proper A/B test, you set up two variations of a campaign and send your send 50% of your recipients Version A and the rest will get Version B. You should always stick to only testing two elements at a time to ensure a true split test.
Our marketing team was immensely impressed with The Growth Shark team. Their quick turnaround time, quality, flexibility and industry knowledge really helped get our email campaigns prepared for an eComm launch. Would use GS again and have and will continue to recommend their team.
Yvette Y. | Marketing Manager
Frequently Asked Questions
Why is email marketing important?
When should you send a marketing email?
How effective are email blasts?
Email marketing allows you to regularly stay in touch with customers and website visitors. Proven buyers also appreciate being kept up-to-date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer.
Email marketing is a powerful vehicle that enables you to cost-effectively communicate with your market in a way that's immediate and relevant. With email, you can: Nurture leads. build brand awareness.
When compared to social media marketing campaigns, a recent study found that large scale email blasts had a 17 percent higher conversion value. They also found that email was approximately 40 times more effective at targeting and acquiring new clients than Facebook or Twitter.