Central Detroit Christian Community Development Corporation (CDC) is a faith-driven organization dedicated to revitalizing Detroit’s neighborhoods through education, economic empowerment, and community development. With a focus on affordable housing, job training, youth mentorship, and entrepreneurship, CDC equips residents with opportunities for long-term success.
By transforming vacant properties into thriving homes, launching social enterprises, and fostering local partnerships, CDC creates lasting change. Rooted in faith and service, it continues to uplift Detroit’s communities, ensuring families have access to the resources they need to flourish.
Central Detroit Christian
Community Development
Corporation (CDC)
Empowering individuals and transforming communities in central Detroit through education, employment, and economic development.
Enhancing CDC's digital presence to increase community engagement, attract volunteers, and secure donations.
Despite its impactful programs, CDC faced challenges in maximizing its online presence to reach a broader audience, attract volunteers, and secure donations. The organization's website needed modernization to effectively convey its mission and services. Additionally, enhancing search engine visibility was crucial to connect with community members seeking support and potential partners interested in collaboration.
To address these challenges, we implemented a comprehensive strategy focusing on SEO and content marketing, website development, and link building.
Conducted extensive research to identify relevant search terms related to CDC's services, such as "Detroit nonprofit community development" and "affordable housing Detroit." Integrated these keywords naturally into website content to improve search engine rankings.
Developed informative blog posts and articles highlighting CDC's programs, success stories, and community events. This content not only engaged visitors but also positioned CDC as a thought leader in community development.
Redesigned the website with a modern, user-friendly interface that reflects CDC's mission and values. Ensured mobile responsiveness and easy navigation to enhance user engagement.
Integrated features such as online donation forms, volunteer sign-up portals, and event calendars to streamline user interactions and support CDC's operational needs.
Created a custom video for their 30 year Gala event to showcase the CDC brand through storytelling.
A cohesive creative strategy reinforced CDC’s mission through compelling visuals and messaging.
Unified tone and design elements reflecting faith, community, and empowerment.
High-quality imagery capturing real stories of impact.
Engaging graphics, social media assets, and promotional materials to drive awareness.
Over a 5-month period, Google Ads played a pivotal role in driving awareness, foot traffic, and online engagement. Through strategic Google Ads campaigns, we successfully positioned Corktown as a must-visit destination, capitalizing on its grand opening buzz and sustaining momentum over a five-month period.
The word that comes to mind most often when I think about their team is ‘creative’. So whether it’s a landing page or a keyword or a Google Ad or a piece of collateral that we’ve put together, they’re making sure that all of it is working together and hyper focused on who Boyer is as a company and who are targets are
– Katie Erickson | Marketing Director
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