About the Initiative
An initiative by The Growth Shark, built for anyone who has to sign off on a climate claim.
Say exactly what changed
Name the scope and the metric, not the mood.Name the proof source
A certification, a report, or a third-party audit.Add the evidence date
Claims expire. Say when yours was measured.Our Mission
CCIM educates, encourages, and organizes the global populace against the growing threat of manmade climate change.
We support and promote research-based historical and present-day education on the impact of burning fossil fuels — coal, oil, and gas — through information sharing, peer-reviewed data, advocacy, economic development, and participation in public climate policy design.
Our Vision
We envision a world where people actively reduce their own climate impact, live with renewed connection to the natural world, and work together to build a resilient and sustainable future for our planet.
Our Purpose
To ignite a global movement for change through action, awareness, and leadership.
To harness the power of people, business, and policy to build a sustainable and equitable world by advancing the climate movement.
Key Objectives
Share resources and develop original content about the causes, consequences, and potential solutions to global warming.
Contextual information placing human-caused global warming in historical and geographic perspective — from Silent Spring to the EU Green Claims Directive.
Tools that enable individual and collective action: the 7 Sins framework, the certifications glossary, and proof-led claim patterns.
How We Help Brands
Four ways we work with brands that want their climate messaging to hold up under scrutiny.
We review your brand voice for greenwashing risk and flag every claim that can't be substantiated.
Campaigns that resonate with climate-conscious audiences and pass regulatory scrutiny.
Measure and communicate your sustainability story with verified, dated data.
Connect with vetted green partners, certification bodies, and suppliers.
Who's Behind It
We're a purpose-driven performance marketing agency in Detroit. Our mission is to leverage digital marketing and strategic communications for positive climate action, fostering a resilient planet — CCIM is where we put that on the record.
The same team runs SEO, paid media, email, and web builds for B Corps and cause-driven brands. This initiative is how we make sure none of that work outpaces what's actually true.
More about the agency →Experience across
Certified partner
Work With Us
Bring us the claim you're not sure about. We'll tell you whether it holds — and what to write instead.
Google Meet. Zero prep. 2–3 minutes of questions.