AWS Outage Breakdown and Takeaways for Marketers
The AWS outage in October 2025 had a widespread impact, affecting everything from enterprise workloads to consumer platforms, countless digital services went dark as Amazon Web Services (AWS) fought to restore operations in its Northern Virginia (us-east-1) region. Amazon’s post-incident report revealed a subtle but severe race condition in DynamoDB’s automated DNS management system. For […]
Top SEO Strategies For Masonry Contractors
When homeowners and builders are looking for masonry contractors, they turn to online searches to find reliable services in their area. Whether it’s for a custom stone patio, brick repair, or large-scale masonry projects, showing up at the top of search results can make all the difference for your business. That’s why having a strong […]
How to Align Your Brand With Causes That Drive Positive Impact
Modern consumers don’t just buy—they align, invest, and advocate. If your brand lacks purpose, it’s already behind. They look for brands that reflect their values and contribute to real change. Aligning with a cause isn’t just good PR. It’s a strategic decision that should be intentional, credible, and measurable. Here’s how to do it the […]
Swift Printing and the Importance of B Corp Certification for the Community
Swift Printing has been around since 1950, upholding the gold standard in responsible printing. As a printing company servicing fellow businesses, the company has a mission to prioritize sustainability and community well-being. Printing everything from graphics to banners and wedding invitations, the Grand Rapids, MI, company does it all while putting people, the community, and […]
Packaging with Purpose: Can Eco-Conscious Design Drive Consumer Engagement?
Prelude: The Devastating Impact of Plastic Waste on Marine Ecosystems The Great Pacific Garbage Patch, an enormous and haunting testament to human waste, floats relentlessly in the North Pacific Ocean. Spanning a staggering area estimated between 700,000 square kilometers (270,000 square miles) and 1.6 million square kilometers (620,000 square miles)— with some studies suggesting […]
Eco-Friendly Branding: How to Make Your Brand Environmentally Responsible
Welcome to the world of eco-friendly branding and sustainable business practices. In today’s environmentally conscious landscape, the demand for eco-friendly brands and sustainable products continues to soar. But what does it truly mean to be an eco-friendly brand? How do brands navigate the vast array of eco-friendly materials and alternatives to plastic while maintaining sustainability […]
The Hidden Costs of Bad Marketing: How Much Money You’re Actually Losing
If Your Marketing Isn’t Driving Sales, Fix Your Poor Marketing ROI Now Whether you’re a local service business spending $3K/month on ads or an eCommerce brand with a $50K SEO budget, bad marketing quietly drains profit. Here’s what you’re losing by doing it wrong. Here’s the truth: Wasted ad spend can drain thousands of dollars […]
Green Terminology for Small Business: Understanding and Incorporating Proper Terms
What does it mean when a business claims the title “Green Business”? While you may be familiar with green terminology for small business, let’s break down what businesses really mean. Eco-friendly terminology for small business can include eco-sustainability, fair trade, and other ethical business practices. When a business labels itself with these terms, it sets […]
3 Real-Life Effective Examples of Cause-Related Marketing You Can Steal
Your marketing strategy should focus on connecting with your target audience. As you scroll through your news feed, what will cause you to pause? If you see examples of cause-related marketing, something may spark interest. Perhaps you hold a soft spot in your heart for animals and see a company paying it forward by promoting […]
The 5 AM Club: Transform Your Work-Life Balance
Time – people would pay to buy more time in their lives to get their work done and have extra hours in the day to spend with friends and family. How often do we find ourselves working late or pausing to make it to a recital or dinner with friends just to have our to-do […]