Paid Media - The Growth Shark | Forward Thinking Digital Marketing

Paid Media & Advertising

Make Your Dollars Count

In 2022, the average costs for small business operations that use Google Ads as part of their online advertising strategy were between $9,000 and $10,000 per month. With that said, 3/4 of marketers fail to use behavioral data for online ad targeting.

Amplify Your Message Effectively

Our objective is to identify and analyze your paid media strategy then try to fully understand your brand goals. We want to guide you in reaching the right audience at the right time using holistic, omni-channel tactics throughout the customer journey. If you’re looking to get started promoting your message or want to optimize your currently investment, we want to assist you in jump-starting paid media performance from the start. When done right, a paid media startegy will incorporate both SEM and SEO working together effectively to ultimately drive down your cost-per-click.

Services & Technology

The Growth Shark is an omni-channel focused paid media agency based in Detroit that offers a swath of digital advertising services to support cross-channel campaigns and drive measurable results.

Search Advertising (Pay-Per-Click)

The true goal is to be found when consumers need you with well-constructed search advertising campaigns or PPC ads. As the search landscape has evolved, so has our paid media approach to digital advertising. Our agency is able to leverage smart bid technology that’s powered by advanced search engine intelligence and tools with platform enhancements. By utilizing machine learning teamed up with audience segmentation for improved performance, The Growth Shark is able to maximize your return on ad spend, ultimately, helping to reach your business goals.

Social Media Advertising

Do what you can to stand out from the crowd. Social media advertising should be a core component of your marketing mix because it creates entertaining, informative touch points that keep your brand top of mind. Through robust audience segmentation and multi-platform integration, we build meaningful interactions with your target audience at every stage of the journey.

Programmatic Advertising

Personalize, optimize, scale. Enhance performance with predictive targeting, audience segmentation, and intent-based messaging. Our programmatic campaigns are planned at the user level, supported by customer journey mapping, omni-channel reach, and full-funnel optimization.

Make Things Happen Faster

Google Shopping Ads

“We’re so glad we invested in Google Ads with The Growth Shark. We needed to start selling inventory quickly and Google Shopping Ads were able to move the needle quickly. Their team engineered our camapigns so we could compete with the bigger retailers and win!”

FAQS

Below are the most popular paid media questions we hear.

What are paid media ads?

Paid media or paid advertising refer to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads.

Paid media is an essential component of revenue growth and brand awareness for online businesses.

What's paid media strategy?

The definition of paid media, sometimes known as PPC, is an outlined marketing strategy that promotes content externally and typically involves a paid placement, usually pay-per-click advertising, display ads, and social media advertising.

What paid ads should I use?

The answer to this question really depends on assessing your current strengths, weaknesses, and unique brand opportunitites.

The best way top find this out is through a complimentary video discovery call to explore what you're currently doing and the goals you want to reach.

How long does it take?

Paid media advertising has immediate benefits over long-term startegies like SEO becuase if built properly they can offer quick results centered around your core focus paid keywords groups.

That's why it's recommended to team up Search Engine Marketing (SEM) with SEO to get the best results.