Don’t be ashamed if you don’t. We’ve worked with many owners, CEOs, and marketing
professionals over the years that couldn’t definitively tell you at least 5 qualitative details about
the ideal person they’d like to target with their brand messaging.
This advanced Target Persona Builder is designed to give you all of the
insight needed to understand how to accurately tailor your brand.
We need to start out with the crucial demographic questions about your audience.
Now that you can answer these core audience demographics confidently, you’re in a strong position to build your ultimate persona profile.
This second part will help you to even further visualize the ideal persona that resonates most with your brand. It’s time to recognize who these people really are and start to get a real idea of what they care about. The more characteristics you can outline and define, the better your messaging and customization will be.
By envisioning more substantive aspects about your customers, you can now start to piece together who these people are and where they spend their time.
If you were having an actual conversation with your ideal customer, this is the part where it starts to get a bit more personal. It’s crucial to transcend the normal level of questioning by getting a clear idea of their behaviorism and overall ethos.
With this wealth of knowledge and insight, it is now possible to build your ultimate target persona to guide your brand. From messaging to advertising direction, your company can now align your brand positioning and execute on a data-backed marketing strategy.
You now have all of these major questions answered.
Below is an example target persona profile that can be assembled with all of the qualitative and quantitative data now available to you.
Just fill in the 16 custom qualifiers and
effectively build your ideal audience persona.
Now that you have all of the details about your ideal audience persona, you’ll need to incorporate that into both your marketing and advertising strategies – Let us help.
