BEAUTILAB is a premier medical aesthetics and wellness clinic based in Birmingham, MI, led by a specialized team of Physician Associates and skincare experts. The brand distinguishes itself in a crowded MedSpa market by moving beyond surface-level beauty, offering a sophisticated “inside-out” approach that integrates medical-grade precision with artistic facial balancing. Their mission is centered on empowering clients through subtle, science-backed enhancements that prioritize natural results and long-term vitality.
Beautilab
Beauty & Wellness
BEAUTILAB’s Wellness Library offers a members-only portal delivering exclusive, high-value wellness content—starting with their comprehensive Weight Loss Program. Visitors gain access to curated health resources like educational videos, treatment breakdowns, and expert tips—creating a richer, more trustworthy brand experience.
BEAUTILAB needed to elevate its credibility in women’s wellness while generating qualified leads through content that educates and inspires commitment.
Using Elementor and custom widgets, we built a modular library homepage and video page template that can scale with new topics and campaigns.
We implemented gated content with registration/login workflows to unlock premium materials—encouraging deeper engagement and audience capture.
Using Elementor and custom widgets, we built a modular library homepage and video page template that can scale with new topics and campaigns.
We lead video production for BEAUTILAB across multiple brand channels—capturing high-impact visuals that support marketing campaigns, social content, and media outreach.
Producing promotional videos for new services and seasonal offers.
Creating short-form content tailored for platforms like Instagram, TikTok, and YouTube.
Delivering polished footage for press features, interviews, and partner collaborations.
Handling everything from shoot planning to editing and final delivery.
We design, send, and manage BEAUTILAB’s promotional communications using the Zenoti platform—supporting both new product rollouts and recurring service campaigns.
Engaging copy and visuals tailored for email and SMS, reflecting BEAUTILAB’s brand voice.
Complete campaign management from scheduling to delivery.
Sends triggered by appointment history, service interest, and segmented tags.
Timed messages based on key behaviors like sign-ups or no-shows.
Monitoring opens, clicks, bookings, and revenue attribution to inform future campaigns.
To accelerate BEAUTILAB’s growth, we launched targeted paid media campaigns across Meta and Google Ads—focused on promoting high-converting services like the Weight Loss Program and Skin Rejuvenation treatments.
Custom audience segments based on demographics, location, and service interest
Custom audience segments based on demographics, location, and service interest
Custom audience segments based on demographics, location, and service interest
Custom audience segments based on demographics, location, and service interest
Paid campaigns drove a 46% increase in consultation bookings within the first 60 days.
Partnering with The Growth Shark helped us increase consultation bookings by 46% in just 60 days while elevating our brand authority.
Their strategic paid media, SEO, and email marketing execution made a measurable impact on Beautilab’s growth.
– BEAUTILAB Team
Set up a call to talk further about how you can enhance your business by partnering with our team at The Growth Shark.
