Pingree Detroit
E-Commerce
Pingree Detroit, a worker-owned social impact cooperative, partnered with us to strengthen their digital presence and scale their community-first mission. With a brand deeply rooted in sustainability and Detroit pride, they needed a strategy to boost online visibility, increase conversions, and expand customer engagement across digital channels.
Environmental sustainability through upcycling and waste reduction.
Empowering veterans and Detroiters with living-wage jobs and advanced training.
Pingree Detroit sought to strengthen its digital presence by increasing online visibility for sustainable products in a highly competitive market. They needed to improve conversion rates on their existing e-commerce platform, while also building stronger brand recognition through paid media and storytelling. At the same time, expanding their email list was a priority to foster deeper community engagement and long-term customer relationships.
To address these challenges, we implemented a comprehensive strategy focusing on SEO and content marketing, website development, and link building.
We redesigned Pingree Detroit’s website to create a more intuitive, user-friendly shopping experience that reflects the brand’s craftsmanship and mission. The new design streamlined navigation, showcased products more effectively, and reinforced their story of sustainability and community empowerment.
We optimized Pingree Detroit’s e-commerce site for both search visibility and conversions. From technical SEO fixes to on-page content optimization, the goal was to highlight Pingree’s unique value: sustainability, craftsmanship, and community impact.
We implemented a segmented email strategy to connect with eco-conscious consumers, local Detroit supporters, and veteran-focused communities. Personalized campaigns drove higher engagement and nurtured long-term relationships with the brand.
To help Pingree Detroit stand out in the crowded sustainable goods market, we focused on a comprehensive SEO strategy that improved both technical performance and content visibility. The result was stronger search rankings, higher organic traffic, and more qualified visitors discovering their products.
Optimized product and collection pages with high-intent keywords around sustainable footwear, Detroit-made leather goods, and veteran-owned businesses.
Enhanced site architecture and internal linking to streamline the user journey and improve crawlability.
Created SEO-driven content that highlighted Pingree’s sustainability mission, craftsmanship, and Detroit roots, driving both authority and engagement.
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