Time – people would pay to buy more time in their lives to get their work done and have extra hours in the day to spend with friends and family. How often do we find ourselves working late or pausing to make it to a recital...

Your marketing strategy should focus on connecting with your target audience. As you scroll through your news feed, what will cause you to pause? If you see examples of cause-related marketing, something may spark interest. Perhaps you hold a soft spot in your heart for animals...

In a world where virtually anyone can start a business at the touch of their fingers, it becomes difficult to stand out amongst the crowd. An incredible idea doesn’t mean much if no one knows about it. That’s where marketing comes in. Arguably one of the...

Modern consumers don’t just buy—they align, invest, and advocate. If your brand lacks purpose, it’s already behind. They look for brands that reflect their values and contribute to real change. Aligning with a cause isn’t just good PR. It’s a strategic decision that should be intentional,...

Prelude: The Devastating Impact of Plastic Waste on Marine Ecosystems The Great Pacific Garbage Patch, an enormous and haunting testament to human waste, floats relentlessly in the North Pacific Ocean. Spanning a staggering area estimated between 700,000 square kilometers (270,000 square miles) and 1.6 million square...

Welcome to the world of eco-friendly branding and sustainable business practices. In today’s environmentally conscious landscape, the demand for eco-friendly brands and sustainable products continues to soar. But what does it truly mean to be an eco-friendly brand? How do brands navigate the vast array of...